Find the problem.
Frame it right.
Ship the fix.
3+ years solving problems that impact millions of users.
Where I've shipped.
Two companies. One discipline: finding where things break and fixing them.
Where I learned.
Where the thinking was built.
Sharpening product, strategy, and analytics instincts at India's top institute. Exploring product management, fintech, and consumer internet — and writing case studies in public.
Where the systems thinking and problem-solving foundation was built. The engineering instinct that makes product work more rigorous — and the habit of tracing problems to root causes, not symptoms.
Parliamentary debate competitions and Toastmasters' Competent Communication track. Built the discipline for structured arguments, thinking under pressure, and commanding a room — in English, Hindi, and Urdu. Because the best product insight means nothing if you can't sell it.
How I think.
The operating principles I actually use — not aspirational, just observed.
Find the leak before pitching the feature.
Most "growth ideas" are distractions from a broken funnel. I always trace the journey first — drop-off points are usually screaming louder than any roadmap doc.
Ship the smallest fix that proves the thesis.
If a hypothesis can be tested with a script, a Sheet, and a Slack message — do that before scoping a sprint. Speed of learning > size of solution.
Dashboards are products too.
If nobody opens your dashboard daily, it doesn't exist. Treat internal tooling with the same UX rigour as customer-facing surfaces.
Operators see what analysts miss.
The best product insights come from sitting in the support queue, not the strategy deck. I owe my best ideas to angry users and tired ops teammates.
Quantify the obvious. Question the certain.
"Everyone knows X" is where most product debt hides. I write numbers next to the obvious and ask why next to the certain.
Build in public, even when it's ugly.
The best feedback I've ever gotten came from shipping rough things early. Polish is a tax you pay later, not a prerequisite.
What I'm writing.
Teardowns, strategy memos, build logs. Thinking out loud.
Why PhonePe Insurance's funnel leaks where it does
A walkthrough of the three highest-impact drop-off points in insurance purchase flows — and the fixes I'd ship first if I were PM.
If I were PM at Zepto: the next 90 days
A zero-to-one PM plan for the dark-store category. Inputs, hypotheses, and the metrics that would actually matter on day 91.
How operations work becomes product instinct
The frames I carry from 4 years in ops that no PM bootcamp taught me — and how I'd have been a worse PM without them.
What I've built.
Real shipped code. PMs who can build ask sharper questions.
An institutional-grade NSE portfolio intelligence bot that delivers 3 scheduled Telegram briefs per trading day. Synthesises 7 contextual layers — fundamentals, sector benchmarks, stateful memory, news, earnings, technicals, and portfolio impact — into decision-ready briefs sorted by ₹ impact, not % move. Stateful conviction scoring (1–10) per holding.
Every existing stock tracking app optimised for noise. I wanted signal. The PM lesson: trust is the actual feature — especially in financial products.
A clean, searchable archive of authentic Islamic duas with verified sources. Built because every existing app buried sourcing behind ads and dark patterns.
An experiment in mood-driven discovery. Exploring how taste and emotion can replace search bars as the primary interface for finding things you'll love.
What I'm up to.
What's shaping how I think.
Books, shows, poetry. The context behind the work.
The book that made my ops work click as product work. Non-negotiable for anyone pivoting to PM. Second read hits differently.
Changed how I think about research cadence. Discovery isn't a phase — it's a habit. The weekly customer interview rhythm is now locked in.
Strategy for navigating product maturity cycles. Required reading for anyone working in fintech or insurance.
A masterclass in turning a legacy sport into a product story. Every season is a case study in audience expansion and how narrative beats performance for mainstream adoption.
The best show about work-life separation ever made. Also deeply unsettling in the best way. Lumon Industries has the worst product culture I've ever seen.
Every good PM needs a language for the things numbers can't say. Urdu poetry is my counterweight to dashboards. Ghalib wrote about longing in a way that somehow explains user retention.